Digital marketing is today’s most talked profession. But why? Well, answer is simple… Digital marketing will survive till the last breath of internet and we all know, the internet is ever-growing. Technologies may change and grow but the internet will keep moving at its own pace. In fact, it will be right to say that the internet is one of the basic needs these days. In this scenario, a profession, which requires only internet to grow definitely has a huge scope.
What is Digital Marketing?
Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etc. – Kotler and Armstrong
Therefore, in the simplest form, Digital Marketing refers to the use of digital technology to enhance the effectiveness of marketing campaigns.
Who Can Be A Digital Marketer?
Well, this is a tricky question to answer, not the tough one though. It’s tricky because no one can ever tell you that who wants to be in a profession which requires a ‘keep learning’ attitude. And it is not tough because the answer is simple… Anyone can learn it. 🙂
It’s a myth that Digital Marketing is only meant for management graduates or requires technical expertise.
Matt Mullenweg, Founder of Automattic once said,
You can learn practically anything you want in the world online.
And I strongly believe that this industry grew by sharing the learning. As we (Digital Marketers) often say, ‘Content is the King’, we can’t deny that through this content we keep sharing information. Moreover, this information is used by someone to get answers to the queries.
Therefore, it will be right to say that ‘Anyone can be a Digital Marketer’. You can be a Digital Marketer! All you need is a ‘keep learning’ attitude and some tools (which are easily available online) to learn it.
If you have any queries in regard to Digital Marketing, feel free to leave a comment below. I would love to contribute to your learning. In fact, I request you to leave a comment not only for the queries but to share your learning with me too. I am hungry to learn more. 🙂